Retailers could set their metaphorical watch to companies like Dole, which invest and create so consistently that innovation becomes a pinion or wheel. Right on schedule, the company has introduced a new idea of what salads are capable of via three new SKUs to its already successful DOLE® Chopped! Salad Kit line.
Available nationwide with a suggested retail price of $3.90, each kit serves three people—creating an affordable, healthy option for just about any household.
Right away, I was on board with the Fiesta Lime Salad Kit, a mix of DOLE green leaf lettuce, kale, green and red cabbage, carrots, and green onions. The mix is then topped with crispy corn, cheddar cheese, cilantro seasoning, and DOLE Cilantro Lime Dressing. Someone, please get me a napkin before I drool on my keyboard.
For sweet eaters, there is the new Teriyaki Pineapple Salad Kit, and for the more classic cobb-seeking fans, there is the Applewood Bacon Salad Kit.
Yes, the DOLE brand has brought pineapples and limes to the salad section with a new splash that reminds us how the leafy logo rose to household recognition. The three offerings leverage not only the versatility of fresh fruit flavor profiles, but also consumer demands that are elevating Japanese, Mexican, and BBQ cuisines in North America. Utilizing Dole’s in-house prowess, original dressings create what the company promises is a unique flavor experience.
The result are products that stand on their own while adding to a collective line now made up of 14 DOLE Chopped! Salad Kits, not to mention a lineup of 60 other salad kits, mixes, and slaws.
All while ensuring that the hands of the innovation clock continue to turn under Dole’s watchful eye and creative mind.
