The If List

Amanda Armstrong, Director of Marketing, Nature Fresh Farms®

Backed by years of experience across retail and supply, Amanda Armstrong’s passion and collaborative skills make her an exciting industry player. Although only one year into her tenure as Director of Marketing for Nature Fresh Farms®, she’s already making inroads in the company’s approach to thought leadership and overarching growth. With such a creative mind at my disposal, I knew I had to ask her to answer a handful of ‘What IFs’…


» IF you had to distill your definition of success into one sentence, what would it be?

Success is living authentically, making a positive impact, finding joy in both the journey and the destination, and being the best mom ever to my daughter Emily.

» IF you could have been born in another century or decade, which would it be and why?

It would hands-down have to be the 1980s. What could be better than an unapologetically fun era where the music was as big as the hair, the movies were total classics, and the fashion was all about making a statement?

» IF you could be a character in any book, who would it be?

Elizabeth Bennet from Pride and Prejudice for her cleverness, confidence, and ability to handle life’s challenges gracefully.

» IF you could enhance one aspect of your intelligence, what part would you want to enhance?

To become a great leader, I’d enhance my interpersonal intelligence for better communication and connection with others.

» IF you had to choose now, what would your last meal consist of?

Turkey dinner with all the trimmings, Prairie Girl strawberry cupcake, and a Diet Coke.

» IF you could have any actor play you in a movie, who would you want?

Sandra Bullock.

» IF you could invent anything, what would you invent?

An “animal translator” that breaks down all language barriers, enabling communication, understanding, and connection.

» IF you could switch places with anyone for one day, who would you choose and why?

I’d switch places with Taylor Swift to live as a master storyteller, inspire people around the world, and spread kindness, unity, and integrity—all while enjoying the perks of dating an NFL player!

» IF you could imagine yourself in a different industry, what would it be?

Working as a restaurant/food critic.

» IF you had to be roasted by one comedian, who would it be?

Sarah Millican.

» IF you could have dinner with anyone, dead or alive, who would it be?

Keanu Reeves.

» IF you could make everyone watch a movie of your choosing, which movie would you want them to see?

How to Lose a Guy in Ten Days.

» IF you could give your younger self one piece of advice, what would it be?

Embrace discomfort as a sign of growth. Get comfortable with being uncomfortable, because it’s through these experiences that you’ll find your greatest strengths.The Snack Endstop