Amanda Labuckas is more than a fresh champion—she’s a gust of fresh air. A poet when it comes to communicating her thoughts, a bright smile at industry events, and an incredible connector for those on and around her team, I was thrilled when the Director of Fresh Category Management and Merchandising for Sobeys banner FreshCo agreed to answer a selection of “What IFs”...
» IF you could have any actor play you in a movie, who would you want?
Meryl Streep—she’d nail my complexities with Oscar-worthy flair.
» IF you could imagine yourself in a different industry, what would it be?
I’d love to be a teacher to inspire minds, shape futures, and ignite endless curiosity.
» IF you could have dinner with anyone, dead or alive, who would it be?
Nelson Mandela. Inspiration through resilience and wisdom over a shared meal.
» IF you were another species in the animal kingdom, what would you be?
An eagle, soaring high with sharp eyes and freedom in the vast skies.
» IF you wrote an autobiography, what would be the title?
Beyond the Expected Path: Life’s Twists, Turns, and Surprises.
» IF you had to wear the same thing every day, what items of clothing would you pick?
Jeans and a T-shirt. Comfortable, timeless, and effortlessly cool every single day!
» IF you had to eat the same thing every day for the rest of your days, what would you eat?
Chicken wings. They are crispy, flavorful, and perfect for every mood and occasion.
» IF you could join a musician, dead or alive, on stage to sing along or play an instrument with, who would you choose and why?
Freddie Mercury! An epic showman, he put on electrifying concerts and gave the ultimate crowd connection.
» IF you could have one perfect skill, what would it be?
To be fluent in all languages so I can communicate globally, connect locally, and understand cultures deeply.
» IF you could have one superpower, what would it be?
Effortless persuasion to navigate any challenge with grace, or teleportation to explore and connect instantly across the globe!
» IF you could have been born in another century or decade, which would it be and why?
The Tudor era, for its rich history, royal intrigue, and transformative cultural shifts.
» IF you could give your younger self one piece of advice, what would it be?
Be fearless in the pursuit of what sets your soul on fire.
» IF you were to have a produce tattoo, what would you have?
A lemon—zesty and bright with a spark of energy and freshness.
