VOL. 91 | Fruitful Festivities
Articles in This Issue
Super Bowl SnackChat
Experts from the likes of Duda Farm Fresh Foods, Freska Produce International, and more divulge key insights for preparation ahead of the Big Game…
A Vine of Ambition: A Q&A With Laura Berryessa, Sales Manager, Castle Rock Vineyards
With a wealth of expertise and over 15 years of experience as Sales Manager for the table grape operation, Laura Berryessa takes us behind the scenes of her vital role…
Controlling the Clock: A Q&A with John Wilkinson, Chief Executive Officer, Blazer Wilkinson Gee
In this exclusive, CEO John Wilkinson points to ongoing growth and development for the vertically integrated strawberry producer…
Editor's Letter - Issue 91 December
As we approach the new year, our Editor in Chief reflects on the memories of 2024 and looks ahead to the promises and hopes of 2025…
Not from Concentrate
Angela Hernandez and David White discuss the evolution of a powerful brand as it further extends its reach beyond the realm of fresh fruit…
Leading with Passion
Christian Janzso and Anthony Bisogno tell how an appetite to grow and evolve has led to their latest roles...
An Unwavering Focus
Scott Mabs, Elise Smith, and more tell how the grower has maintained its mission of fostering farmworkers and the land for more than 25 years...
Sunny Days Ahead
Thriving for 131 years, the citrus brand upholds its status as a classic American icon. Christian Harris and Cassie Howard discuss a resurgence in the form of this new brand platform...
2024 Holidays Snackchat
These savvy buy- and supply-side aces take a moment to share how fresh produce will make a splash on holiday tables...
My Favorite Things: Jessica Oliva, Produce Merchant, Walmart
In this exclusive, learn from Jessica Oliva about what brings the Produce Merchant joy and how she gives back...
Value-Added SnackChat
The ever-expanding sector of value-added opens the category up to exciting possibilities during the holidays. These industry experts detail...
The Lund Way: 50 Years of Excellence
President Eddie Lund shares how the transportation broker balances connection, growth, and efficiency as it eclipses this exciting milestone…
My Favorite Things: Denise Junqueiro, Vice President of Commercial Sales and Marketing, Apeel Sciences
Grounded by these central passions and values, the Apeel Sciences VP continues to thrive in our ever-changing industry. Find out more in this feature…
Maintaining the Growth Mindset
From innovative developments like greenhouse melons to strategic expansions, the supplier continues to sharpen its growth blueprint. Jamie Moracci details…
A Strategic Superfood
With a commitment to driving category innovation, the brand’s latest portfolio developments cater to a variety of consumer demands. Bryan Shelton details…
Branded Grapes and Handshakes
Elena Hernandez breaks down the table grape grower’s fully integrated marketing strategy as it puts a multifaceted plan in play to drive category engagement…
Where Science and Aspiration Meet
Offering a fresh vision and a strategic execution, Jyoti Bhogal discusses how the supplier is innovating in the berry category...
Industry Spotlight: WildTwist® Apples
The grower points to one of its most exciting apple varieties, touting a distinctively unique blend that delivers on flavor and eating experience… (edited)
Evolution and Equity: A Q&A With Catherine Gipe-Stewart, Director of Marketing, Superfresh Growers®
Hear from industry pioneer Catherine Gipe-Stewart as she discusses everything from blueberry picking to her current role as Director of Marketing...