Could life get any sweeter? February already has consumers feeling the rush ahead of Valentine’s Day dates and celebrations, and if you ask me, fresh produce has earned its spot as the sixth unspoken love language. Further harnessing consumers’ devotion to the berry category, Naturipe Farms is sweetening the pot with the rollout of its new Sweet Selections line.
The alluring collection of limited-availability blackberries draws consumers to Naturipe’s newest, high-flavor proprietary varieties. Promising an inventive, mouthwatering bite and top quality, Sweet Selections have been meticulously bred and selected for their exceptional taste and overall eating experience.
New, clear labels bring a simple yet inviting look to the flavor-forward portfolio, which lets these expertly grown blackberries speak for themselves as consumers gain a full view of the delight packed within. With other blackberry—as well as blueberry—varieties joining the Sweet Selections repertoire, the lineup is offered in a range of packaging sizes depending on the berry type.
Sweet Selections berries also complement Naturipe’s robust offering of Greenhouse Strawberries. The retail opportunities for such an exclusive product line extend throughout the month of February and beyond, with consumers generating more adoration for the beloved varieties by the day.
Why not fuel your shoppers’ passion for produce with this extra-sweet addition to the berry set?
