Throughout history, the relationship between human beings and color has been a strong one, especially for shoppers as they look for unique packaging to catch their attention. Tapping into the important meaning behind different pigments, Superfresh Growers® has chosen a regal purple tone, symbolic of grandeur and nobility, for its new Superfresh Organics® 2 lb pouch bags, signaling to shoppers the premium quality of the Fuji, Granny Smith, Gala, Honeycrisp, and Pink Lady® organic apple varieties housed within each package.
Drawn in by the packaging’s pops of vibrant hues visible across the produce aisles, consumers will remain entranced by the fruit inside. If the eyes are the windows to the soul, the large, clear windows adorning the outside of the packaging are the door to high-quality apples. By guaranteeing shoppers the chance to see the products for ripeness before leaving the store, this feature will create not only happy customers, but repeat purchases.
As if the eye-catching packaging wasn’t enough, Superfresh Organics offers an environmentally friendly edge to give shoppers the chance to make a positive impact on the Earth while enjoying the mouth-watering fruit. Through integrated pest management and cultivating the land in sync with nature, Superfresh has all but mastered the delicate balance between growing prime organic fruit and supporting the environment—a win-win for buyers and shoppers alike.
There is no need to pinch yourself; you’re not dreaming. Superfresh Organics’ newly rebranded packaging is ready and waiting to make its way into your produce department, where it will seize the gaze—and dollars—of your shoppers.
