VOL. 69 | Eye on the Produce Prize
Articles in This Issue
Raising the Stakes: A Q&A With Bob Mast, President, CMI Orchards
Detailing an aggressive upward trajectory, the supply-side expert and President discusses the long-term vision behind CMI Orchards...
The Current of Evolution
Embracing evolution, the Director dives into her rapidly progressing career and role in Crystal Valley Foods' unceasing expansion...
A Sun-View of Stewardship
Andrew and Marko Zaninovich and Mitch Wetzel take us on a journey, dissecting a table grape legacy 100 years in the making...
Sensory Enchantment: A Q&A With Rick Alcocer, Senior Vice President of Fresh Sales, Duda Farm Fresh Foods
With an in-depth look at its vast portfolio, Rick Alcocer outlines the grower's approach to creating an enchanting foodservice experience...
July MVP Highlights: Quinton Woods
Invested in the next generation is testimony to the dedication of this Gwillimdale Farms leader. Find out what's shaping his vision for the future...
You Get What You Give
Allen Lund Company President Eddie Lund gets candid, divulging what it took for the transporter to achieve the 1B-dollar revenue mark...
BBQ Snackchat
As this prime merchandising season carves out increased demand for fresh produce, find out how a few industry experts are bringing the heat...
My Favorite Things: Naba Bakar
From classic Maryland traditions to fine art, discover what adds spice—literally—to the GoldenSun Insights VP of Marketing's existence...
Mango Snapshot
To prosper in the produce department, look to the mystical mango tree. Adorned with alluring, ombre-colored offerings, this historic gift from nature has brought glory to growers and consumers...
Menu Mainstays: July Edition
Lipman Family Farms, Jacobs Farm del Cabo, and several other supply-side leaders pull back the curtain on their stand-out foodservice items...
A Learner's Passion: A Q&A With Brooke Becker, Senior Director of North American Retail, Mission Produce
With a leader's vision and student's mentality, the Mission Produce Senior Director takes hurdles head-on as she helps drive company growth...
Produce Pulse: Air-Fried Opportunities
Who said fried food can't lean into the healthy category? Our own Peggy Packer reveals how this rising kitchen tool can unlock produce purchases...
Issue 69 July - Editor's Letter
Examining the personal and professional aspects of the industry, our Editor in Chief explores how we can balance both sides of the paradox...
Reinventing the Wheel: A Q&A With Frances Dillard, Vice President of Brand and Product Marketing, Driscoll's
The Driscoll's VP shares how to build a brand legacy one innovation at a time and bend the perception of what the berry category can be...
Tangible Joy
As the grower unveils this highly anticipated brand for the first time, we take a beat with some central leaders to discuss the joy of fresh...
Leafy Greens Snackchat
Take a page from these industry leaders' playbooks, placing several beloved leafy greens varieties front and center at retail...
The Roads We Travel
Backed by a unique value proposition and growing system, Chief Customer Officer Steve Wright details the possibilities that lie ahead for Soli Organic...
Partnering with Progress: A Q&A With Randy Giumarra, Vice President of Sales, Giumarra Vineyards
Giumarra Vineyards’ VP of Sales details an expanded organic program, fresh varieties, and newly designed packaging in this exclusive Q&A...