This is how my grocery list is prioritized no matter the season, the trend, or the sale: fresh produce, protein, and something sweet. When Pete’s Butter Stuffers™ arrived on the trade show scene, I knew that grocery lists everywhere—including mine!—were going to see something special. The California-based produce company specializing in hydroponically-grown living lettuce and cress varieties has combined fresh and innovative to inspire retailers to add more convenience to the produce aisle. Everyone loves an opportunity to drive that share of the wallet.
This new line, which is available in West Coast-area retailers, encompasses three delicious recipes: Asian Style Chicken, Southwest Style Chicken, and California Style Chicken. I am always drawn to Asian-inspired flavors and I set a high bar on what engages my fork and knife. So, thank my lucky tastebuds the Asian Style Chicken did not disappoint, and neither have the other flavor unions which challenge consumers to lean into new formats for treasured flavor unions. Not enough can be said about flavor as a driving force for building shopper loyalty—for both the brand and the buy-side operator.
Each Butter Stuffer Lettuce Wrap Kit delivers 4.5 to 5 servings (or about 6 tacos) per kit and comes in a 100-percent recyclable plastic container composed of 70-percent post-consumer recycled material. In addition, each kit features a Pete’s hydroponically greenhouse-grown butter lettuce head as well as premium, all-white meat chicken raised without antibiotics, a variety of fresh-cut produce slaws and toppings, and Hak’s Brand
Organic Dressings.
Grocery list updated? Check! Retailers on-board? My fingers are crossed.
