VOL. 49 | Answering The Call
Articles in This Issue
Solving the Fresh Produce Rubik’s Cube Part 1
This year marks the 30th anniversary of Krivanek Consulting. Known for our strategic thinking and planning niche, I’m obsessed with helping clients solve the Rubik’s Cube of business: how to...
A Twist of Fate
This story of two produce powerhouses colliding to forge a formidable grower intent on expansion and innovation will also pull at your heartstrings...
The Strawberry People
BlazerWilkinson takes us through its “strawberry fields forever,” detailing packaging, partnerships, people, and more...
Mission P[ossible]roduce
This challenge-seeker is going where few growers have gone before to expand the avocado category. Denise Junqueiro discusses retail partnerships and more...
A Closer Look at Cal-Organic Farms® Rainbow Carrot Chips
They have crunch, texture, flavor, and nutritional sustenance—not to mention prime real estate in the fresh produce department. Of course, I am talking about carrots. With the help of Grimmway...
A Closer Look at Continental Fresh Water for All Box
Blue is one of the most communicative colors. The hue of wisdom, loyalty, and trust, it is a shade that taps into—even awakens—emotion....
A Closer Look at Pete’s® Butter Stuffers™
This is how my grocery list is prioritized no matter the season, the trend, or the sale: fresh produce, protein, and something sweet. When Pete’s Butter Stuffers™ arrived on the trade show scene, I...
My Favorite Things: Nichole Towell, Senior Director of Marketing, Duda Farm Fresh Foods
This Director kicks marketing up a notch with some next-level strategizing and a secret flair for the unexpected. Find out more here...
ART À LA CARTE: A Q&A with Ande Manos
How is the specialty veg trendsetter creating a new standard for foodservice that's quickly become the envy of the industry?
Past Meets Present: 25 Years of Leadership
For students, graduation marks the culmination of hard work and dedication. For the fellows and alumni of United Fresh’s Produce Industry Leadership Program, the same rings true. “I’ll always...
Every End is Just a Beginning
We caught the retiring Markon Cooperative President just as he embarks on a path of new beginnings. Find out what's next for this industry icon...
Set Your Course By the Mango
With exponential expansion on its horizon, Freska International transforms its operations with this category-changing program to ignite a produce aisle takeover...
On the Blue Horizon
Greg Kosofsky sharpens the grower’s retail edge as category innovation and buy-side partnerships accelerate its year-over-year growth...
Creating Common Ground
Suppliers and buyers meld minds in this riveting Snack exclusive, taking their operations to new heights with the help of an industry frontrunner...