With the new Pure Earth™ juice line from Del Monte Fresh, this company is taking its first steps into the beverage category with 100 percent Pineapple, Pineapple Lime, Pineapple Banana Coconut, and Pineapple Blueberry Blackberry juices to back them. Vice President of Marketing, Dionysios Christou, took the time to tell us all about the line, its inception, and what it will offer to push produce further for on-the-go consumers.
Del Monte Fresh set out to further expand its line of pineapple products by introducing 100 percent pure pineapple-based juices to the premium juice category.
More than ever before, consumers are taking small, simple steps to be healthier — from drinking eight glasses of water a day, and taking “10,000 steps,” and consuming more fruits and vegetables in all forms each day. We are targeting these “balance seekers” who are looking for better options that fit their busy lifestyles and their quest to lead healthier lives.
Del Monte Pure Earth™ juices are a unique range of Del Monte Gold® pineapple-based juices with no fillers, concentrates, preservatives, or added sugars. The packaging is bright, clean, and stands out on a crowded premium juice shelf. Each bottle has high impact photography of Del Monte Gold® pineapple leaves, flesh, and skin, and the blended SKUs also show bold images of the other fruit inside. The bottles are shaped and designed to look like a pineapple. The tone of the design is meant to be fresh, healthy, energetic, and fun, all made from nothing but natural, hand-picked, authentic, and quality ingredients.
It is only logical that we extend our expertise with pineapples into the premium juice category. As we have done with our fresh cut products, now we can offer the succulent taste of Del Monte Gold® pineapples in another delicious and easy-to-enjoy fruit form that fits the needs and lifestyles of consumers who are on the go and require quick nutritional hydration.
Del Monte Pure Earth™ is an easy sell. All we have to do is offer a taste of the product to a buyer and they immediately realize that this is truly a unique product that bears no resemblance to the taste of, usually canned, pineapple juice most consumers grew up with. We also encourage all existing and potential customers to simply read the list of ingredients (Pure Earth™ has zero additives, preservatives, concentrates, fillers, or added sugars). When compared to similar products in the same range, the ingredients and taste of Pure Earth™ are what separate us from any other option. Consumers really want a product that is “nothing but nature,” which, at the same time, also provides simplicity, nutrition, great taste, and fits their healthy, on-the-go lifestyles.
