Toes sink into white sand. A tropical breeze flutters across your hair. The sun beats down rays of warmth as you listen to waves gently crashing on the shore.
This is the transportive power of good branding.
Pure Flavor® knows exactly how to evoke a feeling through its packaging, as evidenced in its latest launch, Tiki Tomatoes™. The earthy color palette is a near-exact match to the tomatoes within, a nice touch that assumes a natural cohesion between product and brand. Rounded, swooping letters and a palm tree draw the eye and continue to draw upon consumers’ desire for visual appeal.
You may be wondering, why do shoppers need packaging to make a narrative declaration? With February upon us, a story needs to be told in order to keep consumers interested in their New Year’s resolutions. Long winter days and leftover holiday fog might make healthy eating less appealing, but a tropical vacation for your tastebuds? That will cut through the fatigue like butter.
Don’t just take my word for it: Stock up on Tiki Tomatoes and watch your customers do the talking for me.
