Take a moment to close your eyes and visualize the mushroom set in a grocery store. My guess is that you are picturing shelves lined with black clamshells and plastic film—maybe a corrugated option or two.
Now, imagine that same mushroom set filled with vibrant colors and whimsical designs. Mushroom displays will soon be adorned with attention-grabbing packaging thanks to Highline Mushrooms’ recent rebrand.
Launched in the latter half of 2024, Highline’s newly redesigned packaging will be easy to identify once shoppers become familiar with the dancing mushroom heads that adorn each offering. I am partial to the bright pink Mini Bella clamshells, not only because they are my favorite everyday mushroom but because I have definitely busted that move on a dance floor or two—sprinkler, anyone?
It is this type of association that consumers will make with Highline Mushrooms’ new packaging. By bringing a fun and charismatic flair to the mushroom set, the supplier is giving the buy-side a one-way ticket to boosted category sales. And that is one value proposition anyone can get behind.
