Ah, the salad kit category—where stars align in the produce aisle to blend convenience with fresh flavor, all in one wildly attractive bag. And now, seemingly out of thin air, Misionero has brought a distinctive edge to the sector: plant-based meat.
The lineup is sure to stop shoppers in their tracks with not only one, but three flavors—Hail Kale Caesar, Rancho Santa Fe, and Mindful Mediterranian—to offer every consumer a variety they can be excited about.
Misionero partnered with key suppliers in the plant-based category to revolutionize the salad kit sector. I, for one, have got my eye on the Rancho Sante Fe kit, which is built with convenience and satisfaction at the forefront. The kit was designed for anyone from meat lovers to vegans, but especially for consumers leaning toward a flexitarian lifestyle.
Meatless offerings are no longer just a trend, as data shows that consumers are more eager and willing to try them. Placing these Garden Life kits next to the traditional packaged salad section will gain attention from those who are less likely to venture toward your plant-based set.
Nothing spells out a boost in sales quite like product differentiation. With these new offerings on your shelf, the possibilities are endless.