If you had told me 10 years ago that I’d be cooking my veggies in the microwave and liking them, I would have told you I was not a fan of frozen dinners or frozen vegetables and reminded you of what industry I worked in. But, the beauty of being a leading product visionary in our industry is that those old mindsets appear as rules meant to be broken and tools designed to be reimagined.
Enter Mann Packing Co. and the launch of its new Nourish Bowls® Sauté Style Veggie Meals in Southwest Chipotle, Creamy Roasted Garlic & Kale, and Sesame Sriracha. Flavor-forward, on-the-go consumers can tap gourmet ease with these all-in-one dishes prepared in the microwave in just three minutes. This is not your grandmother’s frozen dinner, but the crossroads of fresh and convenient.
With cooler temps guiding shoppers toward warmer food options, these comforting blends of fresh vegetables, hearty grains, and plant-based proteins are spicing up consumers’ grocery lists and imaginations. Add in a color palette of eye-energizing and distinct labels, and retailers have a memory maker and a sales driver waiting to be tapped.
When the Nourish Bowls® Creamy Roasted Garlic & Kale recipe first crossed my desk, the enticing combination of butternut squash, kale, kohlrabi, and brown rice tossed in a warm, creamy, roasted garlic sauce made all my experiential senses perk. In my world, mindful meals that deliver on vision and flavor are not as common as they might seem and are a welcome gift from those passionate companies helping to lead the flavor edge like Mann’s.
So, will I be putting my veggies in the microwave anytime soon? You can bet your bottom (or top) dollar I will.
