While chefs may be the ambassadors for adults across food trends, popular preparations, and new cuisines, for the smaller versions of us, it may just be Bluey. Among other striking and entertaining produce ambassadors, Bluey (and Bingo) stands out helping to raise the bar in produce consumption. Just ask Cashmere, Washington-based Crunch Pak®.
With a Bluey product line that features items like a resealable 12 oz gusseted bag housing nutritious and delicious peeled and sliced organic apples or a 2 lb resealable value tray—value-added fruit is winning across the produce aisle. The Bluey property is currently one of Crunch Pak’s fastest-growing IPs.
And retailers, we know you love a good QR code! The 12 oz bag features a QR code that takes customers directly to Bluey content, bringing the fun right into the hands of parents and kids alike.
This amazing partnership with BBC has allowed Crunch Pak to gain great visibility with families, lifting the sales of organics and other products.
Now, that’s a slice of pure happiness I can easily get on board with!
