VOL. 32 | The Art of Produce
Articles in This Issue
The Making of a Snack Cover: A Behind-the-Scenes Look at the Cover Art for May's Issue
Looking for cutting-edge ways to make produce images pop? Find out how Senior Designer Emily McLain used this technique to make the May cover's design jump off the page...
Fresh Face, Fresh Focus: North Shore Living’s New Brand Strategy
After a deep dive into the company's branding, North Shore revamps marketing efforts with an eye-catching new look. Chris Wada shares on the process here...
Ramsay Highlander: Propelling Our Industry Forward
Building on nearly fifty years of experience in what has become ag tech, President and CEO Frank Maconachy discusses harvesting innovations that are transforming the future of fresh food...
CPMA Corner - The Biggest “Little” Audience: Packaging for the next generation
How is the industry aiming to win over the youngest produce consumers? Ron Lemaire, Emily Murracas, Chris Veillon, and more weigh in on innovation and branding...
Ponics vs. Soil: An Organics Debate
The current question being hotly debated and closely monitored by the produce industry is whether or not “ponic” produce—encompassing hydro, aero, aqua, and container growing, at present—can be labeled organic.
How Technology Has Impacted Retail & Produce : A Look Back Part 2
From packaging innovations to marketing and merchandising revolutions, technology has changed everything in retail. How has this 46-year veteran seen evolution everywhere?
California Grown & (insta)Grammed
This 6,700-square-feet mobile monument to avocados has major media outlets buzzing with excitement. We went in-depth with Jan DeLyser to learn more about this Instagram Mecca...
My Favorite Things: Michele McNeece, National Director of Business Development, Ippolito International
Want to know what keeps the National Director of Business Development movin' and goovin', or what takes her to higher heights in her career and life? Find out here...
Monterey Mushrooms: Being the "Fungi" in the Produce Department
How can produce departments stay competitive? Mike O'Brien provides insights into best merchandising practices, new solutions to boost sales, versatility, and more...
Mentors in the Making: Chris Drew
How did a trip to his grandfather's farm ignite a fire for fresh that Ocean Mist Farms' Vice President of Operations still feels? Mentors such as Ed Boutonnet expand on his journey...
Stemilt Growers Roger Pepperl Q&A: Apple Merchandising 101
Welcome to your new apple merchandising handbook, straight from the mouth of Roger Pepperl. Here he shares best practices, signage tips, pricing essentials, and more...
Retail Runway: May 2018
Introducing a newly-designed line of Dandy® Super Sweet Corn, Duda is bringing some extra sunshine to retail year-round with its new value-added offering. With 100 percent recyclable fiberboard...
Limoneira: The World on a String
From initiatives that target waste and healthy eating to multichannel marketing efforts, John Chamberlain fills us in on the company’s past, present, and plans for the future in this Snack exclusive…
Up Close with Naturefresh™ Tomberry® Tomatoes
Fact: if it’s smaller, it’s cuter. For example: puppies, kittens, and NatureFresh™ Tomberry® tomatoes. Weighing in as what NatureFresh deems the “World’s Smallest Tomato,” each NatureFresh Tomberry...
Up Close with Tanimura & Antle Artisan® Sweet Italian Red Onion
Who says your customers can’t have the flavors of Italy in the comfort of their own home? Remind them they can with Tanimura & Antle’s Artisan® Sweet Italian Red Onion, bringing dishes to life...
Up Close with Pure Flavor® Aurora Bites Mini Sweet Peppers
Aurora Bites Mini Sweet Peppers are a colorful assortment of bright little fruits from Pure Flavor®, perfect for a Sunday picnic or as a minivan companion for the busy parent. Though the bite-sized...
Up Close with Mission Produce Emeralds in the Rough
Beauty can be found in every nook and cranny of our industry—from the land in which the produce grows to the collaboration it takes to bring hard-earned harvests to dinner plates. Mission Produce...
