When I first saw Farm Direct Supply’s Dragon Fruit Tuna Stacks in our WTF (What the Fork) segment for this issue, my mouth was immediately watering. It had me thinking: One surefire way to attract shoppers to the new Tropiful™ Island Ivory White Dragon Fruit is by showing it freshly cut and used prominently in a wide array of recipes.
Complete with eye-catching packaging featuring vibrant tropical imagery, Tropiful stands out among other brands, enticing shoppers with its promise of premium quality and exotic flavors. Plus, Tropiful’s commitment to freshness, transparency, and sustainability distinguishes it as a unique offering in the produce department.
Tropiful was created with both the retailer and the consumer in mind. From individually tagged fruits to clamshell packaging, including sustainable alternatives, Farm Direct Supply can satisfy diverse preferences or further customize a program specifically for customers.
The brand has invested in crafting a vibrant and bold first impression for consumers—a promise to Taste the Tropics. Farm Direct Supply also supports retailers with marketing and promotional efforts for the brand.
As of now, Tropiful products are readily available, and interested retailers are encouraged to build their stores’ unique tropical fruit program. Just one look at that gorgeous white flesh will send shoppers running to the tropical destination!
