The image of the strawberry is as iconic as its flavor profile. Add the strawberry category’s amazing versatility and you have the triple crown of fruit-forward value. But, we dare not spout this berryful ballad on our own. We join a chorus of strawberry lovers in this 49th issue of The Snack Magazine…
“Now, more than ever, families and friends are seeking ways to strengthen emotional connections with each other and create lasting happy memories. The incredible sweet taste of a fresh strawberry has the power to bring more than a little joy into everyone’s lives. For generations, Driscoll’s strawberries have been a part of everyday moments for millions of families. Our investment to improve flavor through proprietary varieties has garnered us market leadership. The category growth for strawberries continues to have a strong upside as Driscoll’s leverages the opportunity to innovate new segments such as our introduction of Limited Edition Rosé Berries™.”
“Our strawberries are greenhouse-grown in a controlled microclimate that allows the DelFrescoPure® strawberry to grow as a uniform product at a larger harvest yield. Our berries grow in long white gutters set at chest height for easy harvesting, their roots fed by nutrient-rich water. They’re also nourished by the sun and special lights that make year-round production possible. YES!Berries® strawberries are available year-round, with production launching in November and running through to October to provide strawberries during our winter in the Northern Hemisphere and all season to our retail partners. Having local strawberries available during the winter season for snacking certainly is a taste of summer all year long.”
“May is one of the best months for consumers to find strawberries front and center in every retail produce department, and hopefully this year they will have more reasons to celebrate. Our retail customers typically kick into high gear during this time period and having two holidays helps to keep shoppers coming back for more all month long. Our districts will overlap during May, providing us great quality and volume to support our key partners. I snack on Bobalu berries at my desk every day after my 10 o’clock walk out to the field, which I can see from my window. People ask all the time my favorite way to eat them—my answer is always the same. They are best straight out of the container and I never get tired of them.”
“The agriculture industry is in such volatile times. We as a strawberry grower remain grateful for our continued work to provide a fresh and safe product. We consider it a duty to do so, and it is a passion. These beginning months of the California strawberry season typically are the most exciting. But as the immediate future remains a bit unknown, we continue to push forward farming the safest most ultimate strawberry.”
“Summer is one of the greatest opportunities of the year to remind shoppers of the peak season fruit available to them—especially strawberries! With robust volumes of fruit, our growers depend on us to inform shoppers of not only the burst of flavor strawberries have, but also the health benefits. One cup of strawberries provides you with 99 percent of your daily vitamin C. Promoting these benefits with prominent front-of-department displays supports our growers, the health of our consumers, and our retailers’ bottom line. We also encourage retailers to keep berry products properly refrigerated for improved shelf-life and a positive eating experience for their shoppers.” 
