Give me time back in my day, and you will earn my undying loyalty. Maybe that’s a bit hyperbolic, but it’s truly how I feel most hours and days, and definitely how I feel regarding months and years. Time is a finite resource. Those individuals and companies that can give seconds and minutes back to their customers have a currency few of us have, but all of us want.
As I broke bread with Nicole Minnich-Zapata, Marketing Director, Misionero, this distinction constantly arose in my mind as she shared how the company is executing its vision across the board for retailers and foodservice operators alike.
Trading in time is not for the faint of heart. From what I can tell, Nicole and the Misionero team have all the gusto to uplift customers and turn the clock back in their favor.
Nicole Minnich-Zapata, Marketing Director, Misionero: We are committed to finding a better way for our customers to do business, and we know that reality changes constantly. With our Garden Life Washed and Trimmed lineup, we offer a value proposition centered around convenience and quality.
The key differentiating vision behind this line is to provide consumers with fresh, ready-to-use greens that are pre-washed and trimmed, ensuring a high standard of cleanliness and ease of use. This line aims to simplify meal preparation for retail customers and foodservice operators while maintaining freshness and quality.
NMZ: It aligns with Misionero’s greater mission of delivering fresh, healthy, and convenient solutions. As a company dedicated to innovation, the Washed and Trimmed line supports our goals by reducing preparation time and minimizing waste, helping to contribute to a more sustainable and efficient food supply chain.
This line also reinforces our commitment to providing high-quality fresh produce that meets the evolving needs of consumers and the foodservice industry. We grow and evolve as buying operations strive to adapt and excel.
NMZ: We have many ways of meeting the needs of buying operations. Here are some of our MVPs of the moment!
Lettuce Boats: These deliver sweet, crunchy bites and are ready for service. They are available in retail clamshells and foodservice pack styles.
Deli Leaf: This item is characterized by its crisp texture and suitability for a range of culinary applications, mainly sandwiches and burgers. It is available in retail clamshells and foodservice pack styles.
Additionally, our lineup includes Romaine Hearts, Romaine, Green Leaf, and Red Leaf. We’ve also expanded our washed and trimmed offerings to our Organic Earth Green lineup, including Organic Romaine and Organic Green Leaf.
NMZ: In recent years, the Misionero Garden Life Washed and Trimmed line evolved to include a wider variety of greens and more convenient Peel and Reseal packaging options for retail. Misionero invested in advanced washing and packaging technologies to ensure quality greens that remain fresh.
The success and execution of the line are driven by growing consumer demand for healthy, convenient, and ready-to-eat food options.
Market trends indicate a shift toward fresh, minimally processed foods, which aligns with the offerings of this product line. The increased awareness of health and wellness combined with busy lifestyles has amplified the demand for pre-washed, trimmed greens that save time and effort in meal preparation. These field-grown greens are not only crunchy and delicious, but also provide a better way to enjoy nutritious meals effortlessly.
It is this idea of effortlessness that really catches my attention. Working in an industry where intentionality is held to a higher standard, and every decision is made under a microscope, a little bit of relief sounds a lot like ease.
I will take piles of that. And the time it hopefully gives back. 
