Backed by an abundance of research and development, innovation, and flavor, the California table grape category captures more than consumer attention—it captures sales with a momentum that drives the entire fresh produce category. For retailers looking to target this segment in the coming months, we’ve got the valuable info you need to know…
Over 99% of grapes commercially grown in the U.S. come from California
California is home to over 80 table grape varieties
California table grape season runs from May–January
Offer samples: 54 percent of grape purchasers are much more likely to purchase new fresh grape varieties when they can try a sample
Highlight flavor: Table grape purchasers ranked flavor as what matters most, followed by color, texture, size, and shape
Promote health benefits: 67 percent of grape purchasers are likely to buy fresh grapes with the knowledge that grapes are a heart-healthy food that may also support brain, colon, immune, and skin health
Motivate purchase: 64 percent of grape purchasers are very or extremely motivated to buy when a coupon for fresh grapes is offered
California table grapes are a heart-healthy food, containing 0 fat, 0 cholesterol, and very low sodium
Consuming 2¼ cups of grapes daily preserves healthy metabolic activity in regions of the brain associated with Alzheimer’s disease
Grapes are a good sources of vitamin K, potassium, antioxidants, and polyphenols, all contributing to heart health
Grapes contain resveratrol and flavonoids for supporting a healthy immune system, boosted by hydration from grapes’ high water content
Grapes may help provide protection from UV damage, supporting healthy skin
