Embracing your wild side every once in a while is what keeps life fun—and Rainier Fruit Company would argue that few things bring excitement to the everyday like the beloved, pinkish-red apple that is WildTwist®. A distinctively unique blend between the Pink Lady and Honeycrisp varieties, this offering stands out in terms of flavor and welcomes every apple lover with an unparalleled eating experience.
“An interesting thing about growing apples is the differences between varieties. Some are fairly easy to grow, like Gala or Granny Smith. On the other end of the spectrum are the very sweet Fuji and Honeycrisp that consistently challenge the grower on many different levels. As a cross between Pink Lady and Honeycrisp, WildTwist® seems to take the relative ease of Pink Lady and smooth over some of the difficulties of a Honeycrisp. It has the same blast of honey sweetness that makes its parent so popular, but follows that up with a little Pink Lady tartness that makes for a more interesting finish. I love it, and we’re getting great feedback from consumers.”
“We are constantly looking for new and exciting varieties to bring to the consumer. The most recent—and one of the most exciting varieties we have ever worked with—is WildTwist. It is a pinkish-red apple with a wonderful, sweet flavor profile, the firmness Pink Lady provides, and the larger cell structure inherent in Honeycrisp. If your shoppers are looking for a new apple to try, they will be thrilled with the experience of WildTwist!”
“Every day, we work hard to get consumers to choose apples. To rise above the cacophony of unhealthy snack food options, we need to make them taste great. WildTwist is an apple that consumers can choose because, yes, it is healthy—but it also offers an exceptional eating experience. It is a guilty pleasure without the guilt.”