An unwavering work ethic and a strong family foundation created the powerhouse that is Jocelyn Mastronardi. Rooted in the pace of our industry since childhood, the savant was made for the demand of the sales world. Her ability to navigate complexities both off and on the buying field make her one to watch, and her candor and intelligence make her one to root for…
“I like to think of myself as an architect; designing intricate blueprints (sales strategies) for success, carefully selecting materials (sales techniques), and overseeing construction (deal negotiations) to build strong, enduring structures (client relationships).”
“One aspect of my character that might surprise those in the industry is my keen attention to detail—it’s ingrained in how I view everything around me. This awareness serves me well in my profession, where identifying clients’ needs and addressing them with tailored solutions is vital.
I thrive at pinpointing problems and offering meaningful solutions. Whether I’m creating a sales pitch to meet a client’s requirements, or assisting my family and friends with a problem they may have, my ability to identify underlying issues and provide effective resolutions has become an intrinsic part of who I am. It’s a trait that not only defines my approach to sales but that also shapes how I navigate the complexities of everyday life.”
“Working in sales has greatly shaped the way I navigate both my personal and professional life. One key lesson I’ve learned is the importance of tailoring my approach and communication style to fit the audience I’m interacting with. Just as in sales, where different clients have unique needs and preferences, I’ve realized everyone I encounter has their own distinct personality and perspective. Taking the time to understand individuals on a deeper level allows me to connect with them authentically and address their specific needs effectively.”
Brenda Necic, Key Account Manager, Mastronardi Produce® and Co-Chair, Women’s Fresh Perspectives Committee: “Brenda has not only elevated the voices of women but has also served as a role model for young women like myself.”
Niels Klapwijk, Vice President of Procurement and Sales, Nature Fresh Farms®: “As an exceptional leader, Niels has provided steady support and belief in my abilities. He fosters an environment of inclusivity, where everyone is seen as an equal and encouraged to share openly, both in successes and struggles. His leadership has not only shaped my professional growth but has also instilled in me the importance of fostering a supportive and collaborative workplace culture.”
“You’re not bound to walk the path of those before you. In an environment where change is constant, embrace the opportunity to challenge the status quo, and to carve out your own unique journey. Be bold, put your mark on the industry, and dare to revolutionize it.” 
