One question we always ask ourselves as we plan for the next week, month, and year ahead is: How can we generate more value for our clients, connect them with current and potential customers, and respond to their trade needs? After discussing the challenges and demands with our industry friends, we came up with the idea for our new ProducePilot™.
ProducePilot arose from the desire of some of our buy-side friends to find a resource that was more intuitive, user-friendly, engaging, and that gave buyers a more holistic digital overview of companies—while still maintaining privacy and flexibility. Supply-side companies want to create comprehensive platforms to present to buyers. So, we married the ideas.
ProducePilot is a new, interactive, dynamic home for what was a two-dimensional approach to supplier company profiles and category directories. Buyers can quickly and easily find vendors based on name, category, or region while having exclusive access to supplier collateral, including sell sheets—as determined by the supplier. We have created privacy, restriction, and control parameters to allow for only certain buyer domains to access vendor information by request.
The profiles are also a hub for product sheets, certificates, videos, and AndNowUKnow and Snack stories, while tying in multiple locations and social media channels.
Companies will have as much control over their ProducePilot profiles as they desire, with administrative privileges and securities in place to ensure your targeted audiences are the ones seeing the information you want them to, without concern of that same information falling into the hands of competitors.
For those who already have a strong digital presence, they will gain the support of a buyer network that AndNowUKnow and Vantage Point Media have built over 15 years. Those who don’t have a digital presence will gain it all in one place with ProducePilot. Its crisply designed web format will be populated with everything our publications offer your company, from in-depth stories to high-graphic videos and product spotlights.
With an in-house team that writes and designs everything we touch, the measure of control we can give back to fresh produce is unparalleled. Our capabilities will allow you to take databases and social media to the next level, specifically and exclusively for those of us in fresh produce.
We always have our eyes trained on enhancing the digital capabilities of produce companies, and ensuring they look their best when we do.
It's how we broke into the constricted trade media market and how we plan on helping our clients differentiate and gain exclusive access to the buy-side today. 
