The football field won’t be the only green consumers will be seeing for Super Bowl LVIII. I’m picturing fresh guacamole, celery bites, and a whole rainbow of other produce varieties that will be at the center of the table on February 11, 2024. Even though I’ve attended a Super Bowl party or two in my day, I will leave it up to the experts to tell you all about how you can maximize produce sales for the Big Game…
“Super Bowl is an important time of the year for the consumption of both avocados and mangos. We work with retailers to make sure product is placed on large displays with adequate signage; having both ripe and unripe product for purchase is important for our customer, along with recipes for blending both together or separately that will make great accompaniments for all the wonderful food during the Super Bowl.”
“Football season and the Big Game are big wins for the produce department. The socializing and snacking opportunities are key consumption timeframes for both fruit and vegetables. We’ll have a lot of great items in season, and we’re ready to support our customers with their sales goals and game-day promotions, both online and in-store. Delicious and colorful recipe ideas abound, such as football-themed charcuterie boards with grapes and sliced bell peppers, to fresh fruit kabobs and frozen berry yogurt bites. And of course, you can’t forget avocados for guacamole and beyond!”
“Score Big with Super Bowl Spuds: Perfect Potato Positioning! Get ready to tackle Super Bowl season with a winning strategy for your produce department. The Super Bowl is the second biggest eating day of the year after Thanksgiving, and shoppers will be looking for new entertaining ideas. What would the Big Game be without delicious food? When it comes to game-day snacks, potatoes are the MVPs. Position them prominently to create touchdown-worthy displays of versatile, easy-to-make options like potato skins, loaded fries, and crispy wedges. Highlight recipes and suggest pairings for an unforgettable snacking experience. By leveraging our Side Delights® fresh and fresh-cut potato brand, you’ll ‘intercept’ shoppers’ attention and help them create a game plan for a spud-tacular Super Bowl feast.”
“It’s the biggest day in football, so go big! Retailers, we hear you when you say you want innovative and flavorful ideas to promote with your shoppers. Remember that consumers want healthy-ish, satisfying, fortifying finger food on game day, so put Brussels sprouts in play. Queen Victoria’s Halved Brussels Sprouts are an easy-to-roast, easy-to-top vegetable, and they pair deliciously with soft cheeses, balsamic vinegar, and even bacon. Bacon-wrapped Brussels sprouts is a recipe our customers tell us is a hit! This recipe is easy to prepare, a snack that everyone will enjoy, and loaded with flavor. Take advantage of this win-win opportunity to cross-merchandise and gain new shoppers in the Brussels sprouts category.”
“In our house, Super Bowl is more than just the game. It’s gathering together with friends, sports banter, the anticipated TV ads, and of course the snacks! Mushrooms are unique and go with almost any snack or meal, so it’s fun to put a twist on the traditional and include mushrooms. They add to the taste and the health benefits of the snacks as you cheer on your favorite team. Just eat a mushroom!” 
