When it comes to prepping for Memorial Day promotions—and promotions throughout the summer—LIV Produce has you covered. The California-based grower not only has year-round continuity for its partners, but a successful track of retail programs that drive sales.
As we round the corner to Memorial Day, I spoke with Anthony Innocenti about the company’s new crop onions and how this program can make Memorial Day promotions shine.
“Our onion crop is shaping up. Even though we are a few weeks behind due to the rain we experienced earlier in the winter, our acreage is up this year,” the Co-Founder and Managing Partner shared with me.
Additional benefits to partnering with LIV Produce include the company’s ability to evolve to adapt to its partners’ needs—an especially important fixture in the world of fresh produce.
“We continue to be an excellent resource for a year-round supply of organic onions, and we have excellent logistics and distribution channels,” Anthony noted.
Performing seamlessly for its customers is par for the course for this supply-side trailblazer. As Anthony told me, there’s one thing that will always come first for LIV Produce.
“Quality, quality, and quality,” he emphasized. “I cannot stress enough how much we value quality and offering that to our customers. Not only that, but it’s our dependability that really makes us stand out. Exceeding customer satisfaction is a must for us.”
How does all of this tie together into Memorial Day promos that will motivate shoppers to stock up on onions? A blend of messaging, product, and yes, you guessed it, quality.
“For our retail partners, we suggest promoting bulk or bagged sweet and red onions. They’re a great addition to any barbecue spread, and as we kick off barbecue season, it’s good to heavily feature them in promotions,” Anthony said.
For those looking for a supply-side partner invested in success, look no further than LIV Produce. 
