LIV Organic^™ Produce's Anthony Innocenti Discusses Closing Gaps in Holiday Organic and Conventional Potato Supply

While there are many eating opportunities and activities taking place this season, the overarching connection is comfort food. And few ingredients are at comfort’s core across North America like potatoes. Not many items are so versatile, yet sturdy enough to be a fundamental part of the table through fall and winter—so any gap is, understandably, quite disruptive. 

“Historically, for retailers, in particular, there is a transitional time in the fall and planning for the holidays that tends to see a gap in potatoes—but we have found a 52-week solution that ensures we are meeting our retail partners’ needs for both organic and conventional potatoes,” Anthony Innocenti, Managing Partner of LIV Organic^™ Produce, tells me. “We are sought after as one who can now help fill what had become traditionally expected gaps.”

Through carefully constructed plans and partnerships, LIV Organic has turned this tumultuous time for organic and conventional potatoes into a science.

“Nothing is left to chance. We plan not just the coming season, but seasons three to five years out. Our team makes sure we have adequate supply in a different way than is usually practiced in growing, working well in advance with our retail partners to understand their needs and expectations. LIV Organic doesn’t grow on speculation, everything is planned and strategized,” Anthony impresses upon me.

By removing the traditional model that includes a gamble, the company is able to have reliable pathways in place so that when supply challenges do emerge the solution is practiced rather than reactive.

“Make no mistake about it: The challenges of farming continue to increase—not decrease—making strategy crucial. As such, LIV maximizes the total crop and relies heavily on our growers to communicate constantly with us,” Anthony shares. “We are such a great backbone to our growers because we never leave them high and dry. Often a grower will get dropped after a bad season, but we find solutions.”

“Nothing is left to chance. We plan not just the coming season, but seasons three to five years out."

Anthony Innocenti, Managing Partner and Co-Founder, LIV Organic™ Produce

Everything, he concludes, goes hand in hand, and the ripple effects from LIV Organic’s basic principle to meet supply with advanced planning and strong partnerships all derive from its foundational commitment to deliver on the expectations it has established.

“We are a constant, and so our customers expect us to be consistent in an inconsistent industry. This cycle feeds and motivates us to always do better, whether that is through the most state-of-the-art bags coming down the pipeline, the latest packing technology, or new offerings, we will always come back to that promise of meeting our customers’ needs,” Anthony promises. 

So, for those worried about potential organic or conventional potato shortages as holiday plans get underway, know that this California company is bridging the annual gap.