Joe Sbrocchi

For some 40 years, Joe Sbrocchi has been a produce industry booster and activist who is not only considered a hard-working progressive leader, but also someone who has an intuitive feel for the industry and how it is positioned to its audience: the end consumer. The wealth of experience that has taken him to multiple roles within the industry—which he unabashedly loves—combined with the esteem that so many members of his teams over the years hold for him, makes his insights and vision paramount and his contributions of great value.