The strawberry category has gravity. From young to old and all consumers in between, the coveted strawberry holds our attention for its nostalgic narratives, familiar yet unique flavor, and ability to light up a produce department in the dead of winter or the peak of summer. With stats like these leaving their mark with buy-side decision-makers, it is no wonder strawberries are a leader of the pack. Category Partners, powered by Nielsen, joins us to share the latest on the category and what data insights are driving the strawberry’s success...
Dollars: $2,684,925,388
+15.6% vs. prior year
Dollars: $435,027,692
+14.2% vs. prior year
16 oz pack sizes of strawberries hold the largest share of sales
