I love the association between fresh and celebrating the mothers and maternal figures in our lives. Don’t believe me? Imagine a Mother’s Day brunch without berries or fresh citrus. My bet is you’re fresh out of luck. For more insights—and fewer corny jokes—let’s turn to the supply-side aficionados who know just how to make their segments stand out this time of year…
Sarah Matejowsky,Sales Director, Eastern Region, Sunkist Growers
“As a mother and daughter, I know the impact of traditions and the love we pour into our families. At Sunkist, we believe food is a way to connect, educate, and nourish. Our Cara Cara oranges bring vibrant flavor and essential nutrients to the table, and our collaboration with the National Breast Cancer Foundation is another way we support the well-being of families everywhere—because taking care of each other is what motherhood is all about.”
Brianna Shales,Marketing Director, Stemilt
“Spoil mom this Mother’s Day with apples as sweet as her. Pink Lady® has been the No. 6 apple in volume and sales in May, and Cosmic Crisp® was right behind it last year at No. 7. It’s poised to rise with the crop volume and promotion opportunities available in 2025, and promoting the sweeter Cosmic Crisp along with the tart Pink Lady is a great strategy to incorporate the apple category into Mother’s Day-themed promotions throughout the produce department.”
Alan Ediger,Vice President of Sales, Duda Farm Fresh Foods
“Mother’s Day is synonymous with food and gathering around fresh, delicious dishes to honor all the special women in our lives. May also marks the start of warmer weather, so preparing light and refreshing meals is key. Dandy’s fresh-cut celery, radishes, leaf lettuce, broccoli, cauliflower, and corn offer a variety of options for recipes that everyone will enjoy.”
Allie Perrault,Customer Insights Manager, Rainier Fruit Company
“Being a new mom, I realize the constant desire for more energy! That third cup of coffee always sounds nice, but it DOES NOT keep the doctor away. Apples bring so much to the table with a host of health benefits and significant convenience. So, whether we’re grabbing a healthy snack in this fast-paced industry or selling to a shared customer, I hope you feel as much pride as I do delighting folks around the world with a healthy, affordable snack—one that keeps you energized and that doctor away!”
Geoff Kosar,Vice President of Marketing, Mastronardi Produce®
“There can be a lot of pressure around Mother’s Day and how to celebrate the mom in your life. What food to make, which flowers or gifts to buy, and what little extras will make her day extra special? When it comes to the meal, incorporating Campari® Tomatoes is a great way to elevate any dish. Celebrating 30 years, add these versatile tomatoes to brunch in an omelet, skillet, or sandwich. Or use them for lunch or dinner in a salad, soup, sauce, or pasta. Whatever you choose, you’re sure to create flavorful moments with Mom.”
Catherine Gipe-Stewart,Director of Marketing, Superfresh Growers®
“Mother’s Day is the perfect occasion to highlight Pink Lady® apples. National retailer data reveals
that Pink Lady customers are typically in their 30s and 40s—midcareer professionals at the top of
their income bracket. Among this group, more affluent households gravitate toward organic Pink Lady apples.
With bold flavors and vibrant colors trending right now, Pink Lady apples are an ideal ingredient for festive Mother’s Day beverages. Imagine serving a Pink Lady cider mimosa or, even better, a refreshing Pink Lady Lemonade! Here’s how to make it: Mix 1 bottle of rosé or sweet white wine with 4 cups of pink lemonade and 2 apples. Chill for 2 hours, then add raspberries and peaches. Voilà—brunch perfection.”
Tiffany Sabelli,Senior Director of Sales, Pure Flavor®
“Mother’s Day is the perfect holiday to run cross-category promotions that make it easy for shoppers to find everything they need for a beautiful, fresh charcuterie board. Pure Flavor® premium snacking items are the perfect complement to gourmet cheeses, dips, and crackers. Our Cloud 9 Grape Tomatoes, Tiki Tomatoes, and Craft House Seedless Mini Peppers will add a pop of color to in-store displays and a burst of fresh, sweet flavor to snacking arrangements that will be a centerpiece at any Mother’s Day gathering.” 
