As synonymous with the Golden State as the Hollywood sign and year-round sunshine, California avocados have made their mark on consumers’ hearts. Just like any good Hollywood actor, the vibrant fruit is beloved by fans due to its versatility, with the ability to expertly adapt to any recipe, trend, or snacking experience. So, come with us as we see the fruit’s rise to celebrity and how it earned its star on the produce aisle walk of fame…
1. The Hass Avocado variety is a California native. The seed of what would become the mother Hass tree was planted by Rudolph Hass in 1926 in La Habra Heights, California
2. This season’s California avocado crop is estimated to be 306 million pounds
4. California avocados are grown by about 3,000 growers in the Golden State
5. Videos from the 2021 California Avocado Commission ad campaign, The best avocados have California in them, had more than 120 million views
6. In California, shoppers buy avocados more often during California avocado season (up from 4.26 purchase occasions to 4.87)*
8. Almost 90% of consumers believe restaurants with California avocados on the menu feature fresh and high-quality ingredients**
9. 70% of avocado shoppers in the Western United States with a preference for origin would prefer California avocados***
*2020 California Avocado Commission Market Basket/Affinity Study IRI Consumer Network™, in California during California season
**2020 Menu Matters, “Patron preference for ‘California’ and ‘California Avocados’”
***2021 California Avocado Tracking Study
Source | California Avocado Commission 
