Mucci Farms Teases Special Launch for International Fresh Produce Association’s Global Produce & Floral Show

Mucci Farms Teases Special Launch for International Fresh Produce Association’s Global Produce & Floral Show
by Melissa De Leon Chavez

If you’ve followed Mucci Farms across trade shows’ past, you know the team bridges entertainment and business strategy for a memorable experience—an especially key undertaking in the vastness of an event like the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show. 

This year may be the event’s first time under the new name, but we know the game: There are many steps to take and even more products to absorb. In such an environment, standouts anchor the experience, and I have one I am already sure to beeline toward before I even set foot on the show floor.

I am headed for the Fresh Mix Challenge.

“After two years of virtual shows, we focused on creatively reintroducing Mucci Farms to the industry with an emphasis on our extensive lineup of snacking varieties,” Emily Murracas, Director of Marketing, tells me. “As usual, we wanted to present them using an interactive component offering a memorable experience with great prizes.”  

Part of a broader effort to help retailers visualize partnering with Mucci Farms at the store level across an entire snacking category, the Fresh Mix Challenge combines interactive fun with business acumen.  

“Retailers are rarely looking for one specific item, so we wanted to use this year’s show as an opportunity to show off our full assortment including our packaging rebrand that is sure to ‘pop’ on store shelves across the continent,” Emily points out. “A number of snacking options under our Colors of Flavor umbrella will be the stars of the show. The snacking category has been steadily on the rise and has taken on greater demand in recent years. Our focus is to not only promote these varieties as snacking items, but that they also offer versatility for quick on-the-go meals and little or no-prep appetizers.” 

The visual appeal of Mucci Farms’ rebranded items sitting side by side promise to offer a very colorful, very eye-catching display in produce aisles—and the opportunity to sneak a preview is exactly what the Global Produce & Floral Show is all about.  

Attendees can play the Fresh Mix Challenge at the Mucci Farms Activation Center outside the show floor, and then dig deeper by visiting booth #2643. Take on a classic game for the chance to win big prizes—for you and your department!