What’s in a name? This apple by any other name would be just as sweet, but Envy™ conveys the variety’s coveted distinction in a competitive field. Developed to meet consumer demand for a satisfyingly crunchy and high-flavor apple, Envy’s mission is to raise expectations for what’s possible in an established category.
Many apple varieties have come and gone as consumer preferences evolve. In such a highly competitive sector, only the fittest survive—and only the best rise to the top. Envy earned a top 10 spot in total United States apple sales dollars less than 10 years after entering the market, a position held for four seasons and counting, according to NielsenIQ scan data for Total U.S. as of June 2023. Availability continues to grow for the year-round apple in all formats, organically and conventionally.
Envy represents everything one could want in an apple—flavorful, crunchy, juicy, versatile. Eaten fresh out of hand, the variety yields a deeply fruity aroma that’s hard to forget. Dark red stripes adorn a golden background, giving way to a firm, snappy crunch. Additionally, Envy slices naturally stay whiter for longer, making them perfect for charcuterie boards and lunchboxes.
Envy shippers must adhere to strict growing and packing standards to assure premium quality. The Zirkle family, represented by Rainier Fruit Company, has made Envy a significant portion of their varietal portfolio, reflecting their belief in the apple and its potential. The multigenerational supplier employs the latest growing practices focusing on sustainability to deliver consistent products, driving repeat purchases and incremental
category growth.
