It is time! Time to put the corn in candy corn; the harvest in harvest moon. Trick your shoppers into seeing the treats in the fresh produce aisle, whether it’s in their decorations or the delicious rewards of spooky costumes and paths well-beaten. Need a spell or two? We went to the experts on bewitching consumers into following the howl of fruits and vegetables as we seek to bolster sales by shaking up the expectation of Halloween…
“Oppy offers a range of exciting solutions for Halloween snacking, from berries and citrus to grapes and greenhouse produce. But, the It’s BOO time! JAZZ™ apple campaign stands out with its big and beautiful displays using high-graphic boxes, creating excitement and jump-starting sales. In October, JAZZ apples are the perfect choice for promotions as consumers eagerly anticipate seasonal snacking and baking with the family, making it a great opportunity to drive fall sales. With eye-catching point-of-sale material and Kwik Lok tags that feature fun recipes, the campaign effectively captures attention and reinforces the brand’s presence in the marketplace—especially appealing to kids who gravitate toward our spooky yet healthy ‘Monster Fangs’ creation. Oppy provides an engaging and memorable way for consumers to celebrate Halloween while enjoying the delicious and nutritious benefits of its key fall items.”
“Apples and spice and everything nice! Halloween is when the fall season is in full effect. Warm, sliced apple pie and apple cider are on holiday menus and, for us, that means enjoying our seasonal apple salad kits, including our newest Apple Bourbon chopped kit—made with fresh apples—or our Apple Feta salad kit with crispy cinnamon spiced apples over delicious baby greens. These kits join our fan-favorite Spiced Apple Chop Kit with smoked Gouda cheese. Bring bold color to the dinner table by adding cranberries or pomegranate seeds.
Through social and retailer media, our team is driving salad inspiration for your customers by sharing beautiful and savory autumn recipes that include seasonal produce like roasted squash and pumpkin, figs, persimmons, and pomegranates.”
“This Halloween, we encourage retailers to showcase the versatility of Bee Sweet’s Mandarins and Navel oranges! These citrus varieties are an excellent source of vitamin C and couldn’t be more perfect for the fall season! Their vibrant orange hues and smooth rinds make them a perfect addition to festive Halloween décor, and their sweet taste makes them an excellent alternative to traditional Halloween treats. In addition to being flavorful snacks, Mandarins and Navel oranges are great visual alternatives to pumpkins and Jack-o’-Lanterns—making them ideal for indoor crafts or rainy-day projects.”
“We love engaging consumers in seasonal themes that inspire healthy living! This time of year, we bring our fall-themed Wild Wonders® Harvest Medley™ pack to retail for a limited time. Our unique, leaf-shaped top seal clam is a fun way to embrace the spirit of the season while leveraging the popularity of the Wild Wonders brand, which continues to lead the mixed medley segment. Inspire your consumers to add this treat to their Halloween party spread for a snack that’s as sweet as it is healthy.”
“Apples are in full swing in October (and have their own month-long celebration called National Apple Month), and that makes Halloween a worthy time for apple promotions. Dipped apples are widely popular during Halloween, and many schools revert to healthier holiday celebrations that apples can fit nicely in. Halloween is a great opportunity for creativity and cross-merchandising in the produce department. Bring together fall items like pumpkins, squash, apples, cider, and dips into one impactful display and match in-store or digital promotions with the theme to ensure shoppers gravitate to fresh produce during this spooky time of year.”
“October is an exciting month at Mucci Farms. Our winter program is just about ready to kick off with locally grown fruits and vegetables, thanks to Canada’s largest acreage of lit culture in the CEA industry! With football season in full swing and Halloween parties approaching, retailers can rely on Team Mucci for quick and easy ideas for consumers to reduce the amount of time spent in the kitchen. We offer a wide range of snacking varieties of tomatoes, peppers, cucumbers, and strawberries to power the season. Not to mention, in a month that’s loaded with sugar for the kids, we’re focused on some healthy candy to help parents out. No matter the event, we’ve got you covered across the board!”
“October is the perfect time of year for Divine Flavor, as most of our vegetable and melon product line is in season. Halloween is not only about tricks or treats and candy or sweets. For those shoppers who enjoy celebrating the Halloween spirit and want to do some fun and healthy recipes, produce is the way to go. We totally recommend stuffed bell pepper Jack-o’-Lanterns oozing with delicious fillings. Or, if you want something on the sweeter side, another good option is watermelon Jack-o’-Lanterns with mixed fruit inside. Spooky, festive, and the kids will love it! My personal favorites are cucumber slices with dill pickle spread and black olives on top shaped like a spider. My recommendation to retail: bring more spooky to produce!” 
