Sales in any industry is a dynamic and essential arena, driven by risk and reward, negotiation and strategy. But at its heart—at least in fresh produce—it’s about building relationships, seeing the needs of another and recognizing when to grow the conversation and cultivate the connection. To say that Jen Doxey, Director of Sales at Fox Packaging and Fox Solutions, understands the heart of such an arena would be an understatement.
In the dynamic realm of flexible packaging and packaging automation solutions, visionary leaders like Jen stand as pillars of innovation and customer centricity, helping industry members across categories realize a shared mission to evolve and improve the space.
With a career spanning nearly two decades, Jen’s strategic acumen, dedication to customer relationships, and unwavering commitment to turnkey solutions have propelled her to the forefront of the industry and helped her change the face of produce packaging prowess.
“One thing I truly enjoy about working in the fresh produce industry is its unique and dynamic nature,” Jen shares. “The innovation and excitement of providing solutions to complex needs is what really drives me. I thrive on facing new challenges! The industry attracts people who are adaptable, quick-thinking, and thrive in high-pressure environments. These professionals really stand out, consistently showing up with their problem-solving skills and boundless energy, because fresh produce requires agility. It’s all about navigating the complexities of sourcing, distributing, and marketing fresh products with finesse and flair.”
Each step in Jen’s journey through the produce industry has brought her closer to these goals and built upon her expertise and wisdom—a testament to her passion for excellence and continuous growth. Before assuming her role at Fox Packaging, Jen held various pivotal positions at esteemed companies in the flexible packaging industry and packing automation sector. Each role not only expanded her industry knowledge but also deepened her understanding of the diverse needs of customers across different sectors.
"The industry attracts people who are adaptable, quick-thinking, and thrive in high-pressure environments. These professionals really stand out, consistently showing up with their problem-solving skills and boundless energy, because fresh produce requires agility."
Jen Doxey, Director of Sales, Fox Packaging and Fox Solutions
From strategic sales planning and customer engagement to team leadership and more, Jen has built a vision for success that puts her far beyond just a sales capacity. Instead, she is in an arena that allows her to thrive across the many disciplines in which she excels.
“At Fox Packaging and Fox Solutions, innovation and customer satisfaction are the core of our mission. We specialize in providing high-quality, flexible packaging options and advanced automation systems that cater to a variety of fresh produce categories. Our focus on delivering cutting-edge solutions ensures that fresh produce products are not only protected but also presented attractively, meeting the evolving needs of their clients,” Jen explains.
In order to create a more robust go-to-market strategy, Jen recently welcomed Joe Chapon to the sales team for Fox Solutions. This action reflects her commitment to providing comprehensive support to clients. Jen aims to further strengthen Fox Packaging’s presence through Fox Solutions’ service offerings in key markets with Joe’s expertise in packing equipment and strategic location in California.
In addition, Jen is proud to announce the appointment of Jensie Smith as Retail and Key Account Manager at Fox Packaging.
“Jensie’s dedication to enhancing customer service and building lasting relationships with key accounts perfectly complements our vision for the company. Together, we form a formidable team, dedicated to driving growth and success for Fox Packaging and our clients,” Jen says.
The group dynamic is more than just a notable element of an overall company culture Jen emphasizes in her work. Jen sees it as an essential part of the connective tissue that cultivates overall company success and growth.
“I believe in fostering a collaborative environment where new teammates and existing stakeholders can synergize their talents toward a unified sales strategy. My primary goals include increasing revenue, expanding market share, and driving sales growth through innovative solutions. By aligning the team’s efforts with the best interests of the company, we can ensure both short-term targets and long-term objectives are met,” she reflects.
Beyond her role at Fox Packaging, Jen is a prominent figure in industry associations, serving as the Co-Chair of the Sustainable Packaging Working Group for the International Fresh Produce Association (IFPA) and member of the Post-Consumer Recycled (PCR) Content and Plastic Packaging Working Group for the Canadian Produce Marketing Association. In this capacity, she actively contributes to shaping industry standards, promoting sustainability initiatives, and fostering collaboration among stakeholders.
Deepening her commitment to the packaging industry, Jen engages in a passionate quest for continuous improvement. The industry leader actively engages with industry partners like Newtec, Intec, Redpack, and Kwik Lok, exploring new technologies and integrations to enhance Fox Solutions’ service offerings.
“By staying ahead of technological advancements, we ensure the packaging programs our team develops remain a trusted partner for clients seeking cutting-edge solutions,” Jen expresses. “We understand the challenges posed by packaging competition, both domestically and internationally. That’s why we’re committed to being more than just a supplier. We aim to be strategic partners, offering comprehensive solutions that drive operational growth and maximize value for our clients. This includes programs like Vendor Managed Inventory (VMI) and Blanket Order stocking.”
"At Fox Packaging and Fox Solutions, innovation and customer satisfaction are the core of our mission. We specialize in providing high-quality, flexible packaging options and advanced automation systems that cater to a variety of fresh produce categories."
Jen Doxey
To enrich her expertise, Jen finds spending up to two weeks a month in Texas to be a fulfilling aspect of her role.
“This experience allows me to directly engage with the sales and service teams, fostering a collaborative environment that fuels my own passion for excellence,” Jen says. You can feel her commitment to the fresh produce industry. The deep desire and passion to improve such a malleable space is palpable, as she dedicates herself to enhancing customer satisfaction and team dynamics, further cementing her status as a respected leader.
While Jen’s travels to Texas are integral to her leadership role, they come with their own set of challenges. Balancing time zones, maintaining consistent communication with her home base, and the physical toll of travel are hurdles she navigates with grace. Despite these obstacles, her unwavering dedication to excellence and her team’s success in the fresh produce industry remain her driving force.
“I cannot imagine being anywhere without my laptop; any chance I get between California and Texas, I’m online. Thank goodness for inflight Wi-Fi,” she laughs.
I know we all understand the reality of the rub.
When not on the road, Jen spends weekends enjoying one-on-one time with her daughter Liana, her family, and her two dogs and two cats—somehow finding a way to balance them all; it is a feat she accomplishes due to her ability to find great satisfaction in all she does.
“Jen’s work ethic is strong, and she finds joy in her professional engagements as well as in participating in industry boards and committees. She values time at industry events with customers, building relationships, and being able to meet as person-to-person versus business-to-business,” Aaron Fox, Vice President of Fox Packaging, President of Fox Solutions, says. “Jen possesses a natural aptitude for creative problem-solving, often approaching challenges with innovative solutions and out-of-the-box thinking. Her infectious enthusiasm and positive attitude are so unique, and she approaches every task with energy, optimism, and a can-do spirit, inspiring those around her to strive for excellence and embrace challenges with confidence. Jen’s passion is contagious, creating a motivating atmosphere that encourages teamwork, innovation, and success. Her ability to think strategically and adapt to changing circumstances enables her to navigate complex situations effectively, inspiring confidence and trust among her colleagues and clients. You can easily see that Jen likes a challenge.”
Jen also enjoys creating processes and procedures and getting to the root cause—anything she can do to make things easier for her team. She will go the extra mile and really dig into the data.
“I really enjoy spreadsheets. I find a thrill in diving into the numbers and finding the correlations and trends. I become a bit obsessive and perfectionistic, but using the right formulas to generate data that supports our team only helps us be a better partner for our customers,” Jen reveals.
You may already have guessed it, but Jen is a firm believer in the importance of lifelong learning and personal growth. She actively seeks out opportunities for professional development.
“I love connecting with my industry peers on LinkedIn. There are so many fantastic articles and insights shared that allow me to identify potential needs and apply those gaps to my own workflow,” Jen tells me. “By staying abreast of emerging trends and best practices, I can ensure I remain at the forefront of my field and equipped to tackle new challenges head-on.”
"By staying ahead of technological advancements, we ensure the packaging programs our team develops remain a trusted partner for clients seeking cutting-edge solutions."
Jen Doxey
Outside of her professional endeavors, Jen is an avid golfer and animal lover. Her passion for the game mirrors her approach to business—strategic, focused, and driven to succeed.
Whether on the golf course or in the office, Jen embodies the spirit of teamwork and excellence.
As I wrap up this story, I am left with one word echoing just a bit more than others: passion. This, at its heart, is what makes Jen so great at what she does. It drives her commitment, attentiveness, innovation, and desire to build relationships that will take us not only into tomorrow, but into the future of fresh. 
