New year, new blue—blueberry category innovations that is! According to our industry friends, the sector continues to grow its market share while bringing a year-round boost to produce departments. A category whose upward trajectory has accelerated in recent years, retailers should keep their eyes on blueberries and all the advantages they boast…
“Blueberries are the ultimate snacking powerhouse! Their vibrant color, sweet-tart flavor, and nutritional benefits make them a perfect choice for consumers of all ages. As we move through the first half of the year, we’re excited to see continued growth in the blueberry category. With their versatility, year-round availability, and health benefits, blueberries are a must-have for retailers and consumers alike.”
“Blueberries continue to establish themselves as a household staple, driven by steady consumer demand and increasing production across multiple regions. Homegrown is thrilled to expand its domestic organic blueberry program from Southern California, starting with exceptional organic berries from the California coast. Promotable volumes will be available in March and April—keep an eye out for the ‘CA GROWN’ license plate on your blueberries this spring!”
“Coming off a very high-volume, high-quality crop from the peak of Peru, the momentum of sales and consumption of blueberries will continue through the first half of 2025 and likely beyond. With high-quality volumes at reasonable retail price points, the industry will continue to see consumption increase in the coming years, which will ensure sustainable growth for all involved within the blueberry supply chain—all while delivering a healthy treat for consumers.”
“With such high demand, it’s no wonder blueberries are enjoying their permanent spot in the produce limelight. As one of the best-selling berries, blueberries might not need much help flying off the shelves, but even icons can benefit from a fresh new look. While the clamshell has served its purpose well, wouldn’t it be great to see blueberries wrapped in more eco-friendly options? Picture sustainable pouches or sleek, paper-based boxes that match the berries’ fresh, modern vibe. It’s a small change that could make blueberries shine even brighter.”
“Whether eaten by the handful or sprinkled on a salad, blueberries aren’t just delicious—their nutritional density has made them a year-round, household staple. They’re packed with antioxidants, fiber, and vitamins, creating a multitude of health benefits such as improving heart function, promoting brain health and supporting the immune system. At Gem-Pack, we’ve invested in our network of growers to ensure blueberry supplies meet the ever-increasing retail demand, and we can ship these little gems 12 months of the year.” 
