Berries are no longer just a summer staple—these blue, black, and red gems can be found in consumer kitchens year-round! With the winter season in full swing, the berry patch should be packed full of high-quality fruits to adorn holiday tables. Because, according to these industry experts, the berry category is ripe with opportunity…
“It’s an exciting time for berries at SUNSET® with the recent expansion of our Summer Series as well as the WOW™ Berries line-up, which offers uniquely flavorful varieties such as dreamberry™, pearberry™, and lolliberry™. Greenhouse grown berries bring a taste of summer to the holiday season, meeting the year-round demand for fresh, vibrant flavor even in the coldest months. Their availability ensures holiday celebrations can still have a fresh element without sacrificing quality, even in the middle of winter. They can be enjoyed as a nutritious snack, added to holiday desserts for a pop of color and fresh flavor, or even worked into savory entrees or your favorite holiday cocktail.”
“Consumer demand for berries remains strong as health-conscious consumers seek fresh foods to enhance their wellness. The versatility of berries makes them a year-round favorite, but there’s always room to feature them front and center throughout the holiday season. From festive desserts and adding pizzazz and creative zest to salads and sauces to thoughtful gifts and healthy snacks, berries are indispensable for celebrations with family and friends alike. As a leading provider of premium-quality berries, we’re excited to continue growing demand and innovate with delicious and nutritious inspiration for berry lovers everywhere.”
“Today’s consumer expects to have berries on the retail shelf whenever they want them, and the holidays are no exception. In fact, we know this is the time of year when retail sales are at their highest around Thanksgiving, and we want our strawberries to be on the family table as part of that holiday tradition. With demand for strawberries now year-round, we are proud to have year-round volume for our key customers. At this time of year, we also enjoy sharing our Bobalu family recipes with consumers as they look for new ways to include berries on their holiday table.”
“Berries will continue to be an important part of any promotional lineup with the holiday period. Due to the availability of berries, the category will continue to grow, which will make it an integral part of many holiday recipes. New genetics will play a key role in assuring more opportunities for berry sales. Speaking of genetics, North Bay is proud to offer SEKOYA® blueberries and Erandy® blackberries. These are outstanding berries and we know they will be cherished this holiday season and throughout the year. There are several berry recipes on our website, but a couple of my favorites include the Berry Trifle and Blackberry Cobbler.”
“Cranberries are a quintessential holiday berry, bringing a bright splash of color and a tangy flavor that enhances festive dishes and beverages. Their seasonal charm makes them perfect for everything from fresh cranberry sauce to holiday pies. Meanwhile, blueberries have become a versatile year-round staple. Their sweetness and rich antioxidant content make them a nutritious addition to everyday meals, special treats, or for those who simply enjoy blueberries as a healthy stand-alone snack! 
