April MVP HIGHLIGHTS: Jason Sadoian

April MVP HIGHLIGHTS: Jason Sadoian

While many look up to Jason Sadoian, he will be the first person to humbly spin this appreciation and gratitude back toward an industry that fills his tank and drives him toward excellence every day. Jason’s ability to thrive while interpreting fresh produce’s winds of change is a force that grounds him and propels his passionate outlook. Please join us as we learn a little bit more about this specialty citrus MVP…


Jason Sadoian

Sales, Bee Sweet Citrus

Time at Company: 15 Years


What Your Role Is Really Like

“There’s so much more that goes into being a salesman at Bee Sweet Citrus. We’re involved in the harvesting plans, packinghouse scheduling, and coordinating with shipping when orders need to be ready. Outside of the packinghouse, my role is to build relationships and maintain current ones while following trends in the market and always being aware of what each customer is requiring of us. I manage accounts across the spectrum, ranging from foodservice to retail, so there’s a tremendous amount of information that I need to pay attention to on a daily basis.”


A Mentor Mentored: Those Who Have Shaped Jason

Jim Marderosian, President, Bee Sweet Citrus

Brian Boutin, Business Development Manager, H-E-B

Jon Greco, Senior Director of Produce Sourcing, Sysco/FreshPoint

Joe Berberian, Sales Representative, Bee Sweet Citrus

Mark Colvin, Category Manager, Save Mart Companies


Surprise Us

“I’ve always had a passion for coaching, so being able to coach my sons and their friends in baseball, football, and soccer has been a huge joy in my life. Competition is a wonderful thing, and I try to pass along, at an early age, the things I learned at the collegiate level in hopes of bettering them for the future.”


Words of Wisdom for the Next Generation

“Be humble and willing to learn from people who have done it longer than you.”


How Sales Becomes A Life Lesson

“Sales has helped me to roll with the punches better outside of work and be more humble. In the produce business, anything can happen (good or bad) at any given time in the field or in the packinghouse.”