United Fresh

United Fresh Produce Association is the industry's leading trade association committed to driving the growth and success of produce companies and their partners. United Fresh represents the interests of member companies throughout the global, fresh produce supply chain, including family-owned, private and publicly traded businesses as well as regional, national and international companies. The association was founded in 1904 to represent the produce industry, and recently took the name United Fresh as a result of the 2006 merger of the United Fresh Fruit & Vegetable Association and the International Fresh-Cut Produce Association. United Fresh will continue the shared mission of IFPA and UFFVA to promote the growth and success of produce companies and their partners. As fresh-cut and other forms of value-added processing continue to fuel industry growth in meeting consumer demand for high quality, convenient produce, the association will continue to provide the highest level of expertise and management support for members in these critical areas.