Articles
WTF Do I Do With OriginO’s Organic Greenhouse Veggies ?!
How about OriginO Dilly Cucumber Bites?!
Mentors in the Making: Kyla Oberman
What literal fork in the road led Kyla Oberman to a promising produce career? She and mentors Mark Munger, Janis McIntosh, and Robert Verloop tell us the story...
Vidalia Onion Q&A: Peeling Back the Layers with John Shuman
With recent and extensive renovations, including a 620 acre expansion, to give it a cutting edge, the company's President and CEO offers merchandising tips and more...
Double Diamond Farms: The Gem of Ontario
"It’s all about quality.” This isn’t just the sentiment that I quickly become aware of while talking to the team behind Double Diamond Farms. It is that distinguishing attitude that gets each and...
Country Sweet Produce — A “Sweet” Win for Merchandising
How can you engage retailers, liven up produce departments, and boost sales in one fell swoop? Gina Pettit shares the simple retail marketing move that pumped up profits...
Ponics vs. Soil: An Organics Debate
The current question being hotly debated and closely monitored by the produce industry is whether or not “ponic” produce—encompassing hydro, aero, aqua, and container growing, at present—can be labeled organic.
CPMA Corner - The Biggest “Little” Audience: Packaging for the next generation
How is the industry aiming to win over the youngest produce consumers? Ron Lemaire, Emily Murracas, Chris Veillon, and more weigh in on innovation and branding...
Ramsay Highlander: Propelling Our Industry Forward
Building on nearly fifty years of experience in what has become ag tech, President and CEO Frank Maconachy discusses harvesting innovations that are transforming the future of fresh food...
The Making of a Snack Cover: A Behind-the-Scenes Look at the Cover Art for May's Issue
Looking for cutting-edge ways to make produce images pop? Find out how Senior Designer Emily McLain used this technique to make the May cover's design jump off the page...
Fresh Face, Fresh Focus: North Shore Living’s New Brand Strategy
After a deep dive into the company's branding, North Shore revamps marketing efforts with an eye-catching new look. Chris Wada shares on the process here...
